WEB DESIGN & DEVELOPMENT
JordanTrains
Jordan is a leading personal trainer in New Zealand, helping clients achieve their fitness goals through personalized training programs. After a rebranding process to better represent who he is now, he approached me to build him a website that conveyed his image and also communicated his services.
His Challenge
Jordan had reached his client limit for in-person training and wanted to continue growing his revenue. The challenge was expanding beyond his physical capacity. He decided to start an online coaching program to reach clients nationwide, but needed a professional website to attract and convert organic traffic. The website needed to communicate the value of his online programs, build trust with potential clients, and make it easy for them to sign up and get started with their fitness journey.
The Solution
I built a modern, conversion-focused website that showcased Jordan's expertise and made it easy for potential clients to understand his online coaching programs. The site features clear service offerings, testimonials from satisfied clients, an intuitive booking system, and compelling calls-to-action that guide visitors through the customer journey. The design reflects his brand identity while prioritizing user experience and mobile responsiveness.
Results
Tripled online enquiries
The new website's clear value proposition and streamlined booking process resulted in a 3x increase in coaching program enquiries within the first 6 months.
Seamless mobile experience
Mobile-first design ensures clients can easily browse programs, read testimonials, and book sessions from any device.
Professional brand presence
The website established Jordan as a credible online fitness coach, building trust with potential clients through compelling design and testimonials.